Planning Wealth

In Rule the Freakin’ Markets, Parness uses visual aids and practice exercises to show online traders and investors how to:

- Practice responsible trading techniques that maximize reward and limit risk
- Avoid the “Seven Deadly Sins Plus Fear” that block success in the market
- Protect investments no matter what the market does
- Understand how market technology drives daily and cyclical market moves
- Avoid the pitfalls of trading in cyberspace
- Recover and learn from significant losses
- Strategize and anticipate, rather than overreact or freeze, when change occurs
- And finally, live full and satisfying lives as traders

With its lively tone and refreshing approach to trading and investing, Rule the Freakin’ Markets is an essential guide to profiting from today’s turbulent market.

Amazon.com Review

Those who can ignore the rather garish cover on this book will find a solid, straightforward guide to making winning trades in even the most bearish of markets. The author, who millions of insomniacs know through his middle-of-the-night infomercials, writes with a highly personal voice that some may find a bit grating, but his rags-to-riches story is compelling and needs to be told.

In a nutshell, Michael Parness went from living on a park bench in Brooklyn to a summa cum laude degree from Hunter College in New York City to founding a successful sports memorabilia company. After making $150,000 in that business, he followed his broker’s advice in 1998 and ended up losing virtually his entire nest egg. Since then, he has invested carefully after studying media reports and understanding “market psychology.” Now a broker-averse multimillionaire, he shares with readers a number of strategies that have worked for him in both bull and bear markets.

Augmented with exercises that truly help readers determine their own level of risk aversion, this guide shows online traders and, particularly, investment clubs exactly how market psychology drives daily and cyclical market moves. As Parness says, “I’m not mechanical, and I’m not good at figuring out technical stuff like computers or plumbing or chain saws, but I can figure out how things measure up in terms of probability. And probability is what trading is all about.”

A few too many ka-chingos and wowsas mar an otherwise informed writing style, but nevertheless the book offers some excellent insight into how the market actually works, and how one can make money using that insight. Those looking for a serious study of economic trends and forecasts may want to look elsewhere, but readers interested in a breezy, anecdotal read about market bubbles and bursts will be entertained and more than likely enlightened. –Charles Decker

Praise for The Perfect Portfolio

“Today’s markets are rife with challenges that confound novice and professional investors alike. Thankfully, The Perfect Portfolio provides the type of ‘outside the box’ thinking that can enable individual investors to not only cope with these challenges but also to view them as profit-making opportunities.”
—Lynnette Khalfani-Cox, The Money Coach (from the Foreword)

To achieve long-term success in today’s market, you can’t place your faith totally in financial “experts” who are far too often salespeople first and objective advisers second. You must take personal control of your hard-earned savings and build a portfolio that gives you a realistic chance of earning returns that enable you to meet the investing goals you really want to achieve in life.

That’s why Leland Hevner—President of the National Association of Online Investors (naoi.org) and a longtime educator in the financial field—has created The Perfect Portfolio. This reliable resource outlines Hevner’s proven investment approach, known as the Perfect Portfolio Methodology (PPM), and shows you how to use it to thrive in today’s challenging market conditions.

Divided into three comprehensive parts, The Perfect Portfolio will enable you to:

• Build a powerful and efficient portfolio using nine asset classes instead of the traditional three

• Completely avoid the complexities of analyzing individual stocks and mutual funds

• Virtually eliminate company risk from your portfolio

• Use amazing new Web-based tools to enhance and automate your trading activities

• Easily design a portfolio that matches your investing style and thrives in any market condition

• And much more

This is not the stuff of your average investing book. The author is not simply putting a new “spin” on the outdated investing concepts being taught today. He is providing nothing less than a dramatically new portfolio design model and a revolutionary approach to the entire field of personal investing. And this bold challenge to the status quo is long overdue!

With The Perfect Portfolio as your guide, you will realize that investing does not need to be as complicated as the financial services industry would like you to believe. You will learn a simple methodology for building a portfolio that can produce incredible returns with minimal risk. You will be empowered to take personal control of your investments. It’s time to start your new life as a confident investor.

Topics include:

• Stan Weinstein’s personal philosophy on investing
• The ideal time to buy
• Refining the buying process
• Knowing when to sell
• Selling Short
• Using the best long-term indicators to spot Bull and Bear markets

Odds, ends, and profits

The economic and monetary disaster which seasoned Wall Street prognosticator Peter Schiff predicted is no longer hypothetical-it is here today. And nobody understands what to do in this situation better than the man who saw it coming. For more than a decade, Schiff has not only observed the U.S. economy, but also helped his clients restructure their portfolios to reflect his outlook. What he sees today is a nation facing an economic storm brought on by growing federal, personal, and corporate debt; too little savings; and a declining dollar.

Crash Proof 2.0 picks up right where the first edition-a bestselling book that predicted the current market mayhem-left off. This timely guide takes into account the dramatic economic shifts that are reshaping America and provides you with the insights and information to navigate the dangerous terrain. Throughout the book, Schiff explains the factors that will affect your future financial stability and offers a specific three step plan to battle the current economic downturn.

• Discusses the measures you can take to protect yourself-as well as profit-during these difficult times
• Offers an insightful examination of the structural weaknesses underlying the economic meltdown
• Outlines a plan that will allow you to preserve wealth and protect the purchasing power of your savings
• Other titles by Schiff: Crash Proof and The Little Book of Bull Moves in Bear Markets

Filled with in-depth insights and expert advice, Crash Proof 2.0 will help you survive and thrive during the coming years of economic uncertainty.

Target the Super Stocks that deliver huge returns

One of the most successful investing books ever published, Super Stocks showed investors how to use innovative techniques and fundamental analysis for valuing stocks and predicting future profit margins.

You’ll gain valuable insight into Fisher’s original thinkin for valuing stocks and predicting future profit margins. A pioneer in the use of the Price Sales Ratio-a powerful analytical tool-Fisher regales readers with instructive tales of the businesses he invested in and profited from.

Super Stocks gives a historical perspective on how Fisher successfully researched companies and stocks—who he saw and what he asked—to get a better read on profitable returns.

“As rich in investment war stories as it is in knowledge.”-The Motley Fool

* Offers a broad overview of this growing field
* Discusses all the main types of credit derivatives
* Provides back-of-the-book summary of statistics and fixed-income mathematics

“A legendary S&P floor trader has written a powerful, brutally honest chronicle of his determined rise to the top of his profession. Touching and insightful, this riveting account is one of the best trading memoirs ever.”–—NELSON FREEBURG, PUBLISHER, FORMULA RESEARCH

“The Day Trader provides a rare look into the events that shaped the extraordinary character of one of the most unique people to ever put on a trading jacket . . . it comes as no surprise that Borsellino places himself at the center of the maelstrom surrounding electronic trading versus open outcry and provides a truly balanced, intelligent, and unemotional view of the momentous transformation occurring in the financial markets. It is imperative that anyone involved in trading the markets–—either traditionally or electronically–—read this story and benefit from the insights of one of the great traders of our lifetime.”–—MARIO ALBERICO, FORMER SENIOR VICE PRESIDENT, ELECTRONIC TRADING, CHICAGO MERCANTILE EXCHANGE

“The Day Trader is must reading for anyone in the market. Lewis Borsellino is an Italian American hero who climbed the mountain with guts and honor. The neighborhood kid will always remember where he came from.”–—DOMINIC DI FRISCO, PRESIDENT EMERITUS, JOINT CIVIC COMMITTEE OF ITALIAN AMERICANS

Amazon.com Review

The subtitle of The Day Trader, From the Pit to the PC, indicates the evolution of the trader from floor jockey to computer cowboy. But this is less an account of the trader’s changing arena than the story of Lewis Borsellino, a fist-shaking Italian American from Chicago’s West Side whose grit and determination helped him become one of the top traders in the Standard & Poor futures pit. “When the world around me goes nuts, I become more sane. The wilder the market gets, the more disciplined I become.” He credits this focus to his tough but compassionate Italian American father, a truck driver with a penchant for lightening the loads of his deliveries. “I do what I do so you don’t have to,” says the elder Borsellino, prior to getting busted by the feds for hijacking a million-dollar shipment of silver.

Shedding his father’s mobster ties, Borsellino quickly moves up the trading ranks, establishing a position–literally–on the second step of the Chicago Mercantile Exchange. For 18 years, he doesn’t budge, sometimes using his fists to ward off aggressive traders, and gaining a “sixth sense” that helps him determine which way the market is headed. Although Borsellino provides a good deal of technical reasoning behind his many successes and failures, he repeatedly returns to this intangible quality, stressing its importance and describing how it’s made him millions.

The Day Trader concludes with some thoughts on the pit’s computerized future. Since writing the book, Borsellino has left the S&P to become a fund manager. He relies on computers now more than ever, but wonders how digital day traders without floor experience will get their sense of market flow, timing, and price patterns. Borsellino’s The Day Trader is a good place to start. –Rob McDonald

“Fischer provides an intriguing and thorough look at blending the Fibonacci series, candlesticks, and 3-point chart patterns to trade securities. Backed by explicit trading rules and numerous examples and illustrations, this book is an invaluable tool for the serious investor. Read it.”
–Thomas N. Bulkowski author of Encyclopedia of Chart Patterns and Trading Classic Chart Patterns

In this groundbreaking new book, Fibonacci expert Robert Fischer and coauthor Dr. Jens Fischer successfully merge Fibonacci applications with candlestick charting to create an innovative trading strategy that will help you enhance profits and reduce risk.

Filled with in-depth insights, helpful charts and graphs, and practical real-world examples, Candlesticks, Fibonacci, and Chart Pattern Trading Tools reveals how correctly combining these different strategies can give you a noticeable edge in challenging market times–regardless of whether you are a short-term or long-term trader–and improve your chances of success under a variety of market conditions.

You’ll be introduced to the critical aspects of this synergistic approach through in-depth analysis and detailed explanations of:

• Core combinations of Fibonacci trading tools with candlesticks and regular 3-point chart patterns
• The magic figure “three” and its relevance in pattern recognition
• Fibonacci-related trading strategies, selected candlestick chart patterns, and regular 3-point chart patterns
• Applications of these trading strategies–double tops, Fibonacci price extensions, PHI-channel applications
• PHI-ellipses as trading tools
• And much more

Along with the computer technology of the WINPHI charting program included on the companion CD-ROM, Candlesticks, Fibonacci, and Chart Pattern Trading Tools will help you understand and implement this profitable trading strategy to the best of your ability.

Basic enough for novice traders–yet with enough detail for the most demanding market veterans–Bernstein’s book gives day traders the tools they need to succeed in this fast-paced, relentless market. Special attention is given to:
• Day trading the technology sector
• Risk management and diversification
• Little-known nuances of order placement Jake Bernstein (Northbrook, IL) publishes MBH Weekly, a newsletter covering the commodities and futures markets. Author of The Compleat Day Trader and Strategies for the Electronic Futures Trader, Bernstein is a popular speaker at trading seminars and regularly appears on radio and television.

THE bestselling guide to Getting Started in Stocks

Thinking of getting your feet wet in the stock market, but don’t know where to begin? Perhaps you’ve already taken the plunge but would like to know more about the stock and mutual fund investments you’ve made? Tens of thousands of investors already know the place to start is this best-selling guide by Alvin D. Hall, whose dynamic style of teaching investment professionals has earned him the moniker, the “Professor of Wall Street.” Packed with new material on mutual funds, dozens of new real-life examples, and up-to-the-minute information, this thoroughly updated edition will help you:

• Set clear financial goals
• Determine the level of risk you can afford to take
• Evaluate stocks and securities for risks and rewards
• Track market trends for solid, informed choices
• Use mutual funds to diversify and cut risk
• Determine the right proportion of stocks for your portfolio
• Fully exploit international market opportunities

Introducing the new Fisher Investment SeriesComprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher, this series offers essential insights into the worlds of investing and finance.

“Any investor who fails to read and heed Ken Fisher’s book will have only himself (or herself) to blame if he loses his shirt in the market. Using simple words and dramatic charts, Fisher packs a whole financial education into one neat package.”

James W. Michaels, Editor Emeritus and Group Vice President-Editorial, Forbes, Inc.

“Ken’s book vividly presents a complete picture of the stock market’s history-a vital tool for the savvy investor.”

Charles R. Schwab, founder, Chairman, and CEO, The Charles Schwab Corporation

“If a picture is worth a thousand words, then these charts could be worth your life savings.”

William E. Donoghue, Chairman, W. E. Donoghue Co., Inc.

“Ken Fisher’s clear, insightful analysis makes this a compelling book. For information and entertainment, this is a book to turn to again, and again, and again.”

David Dreman, founder, Chairman, and CIO, Dreman Value Management, LLC