Planning Wealth

Everyone arrives someplace. Few get there on purpose.

January 23rd, 2010

Investment Psychology Explained: Classic Strategies to Beat the Markets (Paperback)

Author: Martin J. Pring
Publisher: Wiley
Publication Date: October 20, 1995
Binding: Paperback
ISBN: 0471133000
Edition: 1
Pages: 288
Price: $26.40 (USD)
Amazon Customer Rating: 3.5 Stars





Expert advice in a back-to-basics handbook on how to beat the market—the classic way

In Investment Psychology Explained Martin J. Pring, one of the most respected independent investment advisors in the world, argues that in the revisionist ’90s there are no quick, magical paths to market success. Rather, he emphasizes the timeless values of hard work, patience, and self-discipline—and much more. Drawing on the wisdom of creative investors such as Jesse Livermore, Humphrey Neill, and Barnard Baruch, as well as his own experience, Pring shows how to:

  • Overcome emotional and psychological impediments that distort decision making
  • Map out an independent investment plan—and stick to it
  • Know when to buck herd opinion—and “go contrarian”
  • Dispense with the myths and delusions that drag down other investors
  • Resist the fads and so-called experts whose siren call to success can lead to disaster
  • Exploit fast-breaking news events that rock the market
  • Deal skillfully with brokers and money managers
  • Learn and understand the rules that separate the truly great investors and traders from the rest

Reading Investment Psychology Explained will give you a renewed appreciation of the classic trading principles that, through bull and bear markets, have worked time and again. You’ll see, with the help of numerous illustrative examples, what goes into making an effective investor—and how you can work toward achieving that successful profile.


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October 16th, 2009

The Fat Tail: The Power of Political Knowledge for Strategic Investing (Hardcover)

Author: Ian Bremmer
Publisher: Oxford University Press, USA
Publication Date: March 09, 2009
Binding: Hardcover
ISBN: 0195328558
Pages: 272
Price: $18.45 (USD)
Amazon Customer Rating: 4.0 Stars





In recent years, investors have learned the hard truth that in the international economy, politics often matters at least as much as economic fundamentals for the performance of global markets. Too many companies and investors haven’t yet learned to read the warning signs: their expertise lies much more in economics than politics, and the temptation is to hope that highly volatile situations such as the 2008 Georgia-Russia confrontation will be few and far between. But as Ian Bremmer and Preston Keat demonstrate, these scenarios–and their catastrophic effects on business–happen much more frequently than we imagine. On the curve that charts both the frequency of these events and the power of their impact, the ‘tail’ of extreme political instability is not reassuringly thin but dangerously fat.

This groundbreaking book is the first to both identify the wide range of political risks that global firms face and show investors how to effectively manage them. Written by two of the world’s leading figures in political risk management, it reveals that while the world remains exceedingly risky for businesses, it is by no means incomprehensible. Political risk is unpredictable, but it is easier to analyze and manage than most people think. Applying the lessons of world history, Bremmer and Keat survey a vast range of contemporary risky situations, from stable markets like the United States or Japan, where politically driven regulation can still dramatically effect business, to more precarious places like Iran, China, Russia, Turkey, Mexico, and Nigeria, where private property is less secure and energy politics sparks constant volatility. The book sheds light on a wide array of political risks–risks that stem from great power rivalries, terrorist groups, government takeover of private property, weak leaders and internal strife, and even the “black swans” that defy prediction. But more importantly, the authors provide a wealth of unique methods, tools, and concepts to help corporations, money managers, and policy makers understand political risk, showing when and how political risk analysis works–and when it does not.

Authored by Ian Bremmer (author of the bestselling The J-Curve) and Preston Keat, the president and research director (respectively) of Eurasia Group, the world’s leading political risk consultancy firm, The Fat Tail is an indispensable guide for anyone involved in the international economy.

October 7th, 2009

Fisher Investments on Consumer Staples (Hardcover)

Author: Fisher Investments
Publisher: Wiley
Publication Date: July 07, 2009
Binding: Hardcover
ISBN: 0470416653
Pages: 216
Price: $19.77 (USD)
Amazon Customer Rating: Stars





The third installment of the Fisher Investments On series is a comprehensive guide to the Consumer Staples industry—which includes companies that manufacture and sell food and beverages, tobacco, prescription drugs, and household products, to name a few.

This reliable resource provides you with the tools to help you understand and analyze opportunities within today’s global Consumer Staples sector. With this book as your guide, you can quickly become familiar with how the Consumer Staples sector is segmented by industries, their respective macroeconomic drivers, and the challenges facing companies in this sector. Additionally, there are chapters dedicated to explaining many of the unique aspects of Consumer Staples products in emerging markets and security analysis techniques focused on Consumer Staples firms.

You don’t have to be a professional to learn to better invest in the Consumer Staples sector—but you do need to be prepared. Fisher Investments on Consumer Staples can help get you up to speed in this area and help you make better decisions through any market conditions.

For more information visit www. consumerstaples.fisherinvestments.com

October 6th, 2009

A Random Walk Down Wall Street: Completely Revised and Updated Edition (Paperback)

Author: Burton G. Malkiel
Publisher: W.W. Norton & Co.
Publication Date: January 01, 2003
Binding: Paperback
ISBN: 0393325350
Edition: Completely Revised and Updated
Pages: 416
Price: $10.89 (USD)
Amazon Customer Rating: 4.0 Stars





The million-copy bestseller, now fully up-to-date and ready for post-dot-com investors.

Using the dot-com crash as an object lesson in how not to manage your portfolio, here is the best-selling, gimmick-free, irreverent, vastly informative guide to navigating the turbulence of the market and managing investments with confidence.

A Random Walk Down Wall Street is well established as a staple of the business shelf, the first book any investor should read before taking the plunge and starting a portfolio. With its life-cycle guide to investing, it matches the needs of investors at any age bracket. Burton G. Malkiel shows how to analyze the potential returns, not only for stocks and bonds but also for the full range of investment opportunities, from money market accounts and real estate investment trusts to insurance, home ownership, and tangible assets like gold and collectibles.

Whether you want to verse yourself in the ways of the market before talking to a broker or follow Malkiel’s easy steps to managing your own portfolio, this book remains the best investing guide money can buy.

Amazon.com Review

It’s unlikely that you’ll spot many dog-eared copies of A Random Walk floating amongst the Wall Street set (although bookshelves at home may prove otherwise). After all, a “random walk”–in market terms–suggests that a “blindfolded monkey” would have as much luck selecting a portfolio as a pro. But Burton Malkiel’s classic investment book is anything but random. Since stock prices cannot be predicted in the short term, argues Malkiel, individual investors are better off buying and holding onto index funds than meddling with securities or actively managing mutual funds. Not only will a broad range of index funds outperform a professionally managed portfolio in the long run, but investors can avoid expense charges and trading costs, which decrease returns.

First published in 1973, this seventh printing of a A Random Walk looks forward and does so broadly, examining a new range of investment choices facing the turn-of-the-century investor: money-market accounts, tax-exempt funds, Roth IRAs, and equity REITs, as well as the potential benefits and pitfalls of the emerging global economy. In his updated “life-cycle guide to investing,” Malkiel offers age-related investment strategies that consider one’s capacity for risk. (A 30-year-old who can depend on wages to offset investment losses has a different risk capacity from a 60-year-old.) In his assessment of rocketing Internet stocks, Malkiel defends his “random” position well, explaining how “the market eventually corrects any irrationality–albeit in its own slow, inexorable fashion. Anomalies can crop up, markets can get irrationally optimistic, and often they attract unwary investors. But eventually, true value is recognized by the market, and this is the main lesson investors must heed.” Written for the financial layperson but bolstered by 30 years of research, A Random Walk will help individual investors take charge of their financial future. Recommended. –Rob McDonald

September 16th, 2009

Venture Capital Due Diligence: A Guide to Making Smart Investment Choices and Increasing Your Portfolio Returns (Hardcover)

Author: Justin J. Camp
Publisher: Wiley
Publication Date: January 18, 2002
Binding: Hardcover
ISBN: 0471126500
Edition: 1
Pages: 258
Price: $40.95 (USD)
Amazon Customer Rating: 3.5 Stars





Performing Venture Capital Due Diligence the Right Way

Venture Capital Due Diligence provides a clear and complete explanation of the venture capital (VC) due diligence process and shows you how to use it to assess investment opportunities, make smart investment decisions, and increase the return on your overall venture capital portfolio.

This comprehensive guide offers a full explanation of the VC due diligence process, from using screening mechanisms that sort out potential opportunities, to assessing the management qualities, business models, legal issues, and even intangibles of target companies. Structured around a number of carefully crafted questions that venture capitalists often ask when performing due diligence, this book puts you–the reader–in the position of a VC conducting due diligence on a particular company.

In-depth discussions of these questions and their possible answers pull together opinions from many of the major players in today’s venture capital industry, including . . .

  • Richard Testa of Testa Hurwitz & Thibeault
  • Ann Winblad of Hummer Winblad Venture Partners
  • John Doerr of Kleiner Perkins Caufield & Byers
  • Craig Johnson of the Venture Law Group
  • Don Valentine of Sequoia Capital
  • Kevin Fong of the Mayfield Fund

. . . and many others who are qualified to comment on the proper methods of performing VC due diligence and making VC investment decisions.

An essential guide for anyone involved in venture capital investing, Venture Capital Due Diligence helps you uncover potential problems, while showing you where to look and what to look for when conducting VC due diligence.

September 16th, 2009

The Smartest Investment Book You’ll Ever Read: The Simple, Stress-Free Way to Reach Your Investment Goals (Hardcover)

Author: Daniel R. Solin
Publisher: Perigee Trade
Publication Date: November 07, 2006
Binding: Hardcover
Pages: 192
Price: $19.95 (USD)
Amazon Customer Rating: 4.0 Stars





This book will change the way you invest. . .and it’s about time!

If your main concern is getting the most out of your money without sacrificing financial security, Dan Solin tells you how to take control of your finances and end up in the top 5% of all professionally managed money.

Solin provides a clear, simple, easy-to-follow road map that will show you exactly how your assets should be invested, using trusted, brand-name funds. He explains how to assess risk and how to allocate assets so that your portfolio is tailored precisely for you.

Most important, Solin’s four-step plan will give you a portfolio that consistently outperforms the professionals (without the fees and without the worry.)

You can avoid the biggest mistakes most investors make:

  • Falling for “dumb money” solutions that give your hard-earned cash over to hyperactive brokers and investment advisors.
  • Buying into the hype that stock picking and market timing are anything but a fool’s errand.
  • Giving too much credence to the media and self-styled gurus who peddle “financial pornography.”

Best of all, the vast majority of investors can implement Solin’s plan in ninety minutes or less per year, without any broker or adviser.

Read by Craig Wollman

August 26th, 2009

Fail-Safe Investing: Lifelong Financial Security in 30 Minutes (Paperback)

Author: Harry Browne
Publisher: St. Martin’s Griffin
Publication Date: January 10, 2001
Binding: Paperback
ISBN: 031226321X
Edition: 1st
Pages: 176
Price: $11.16 (USD)
Amazon Customer Rating: 4.5 Stars





Do you worry that you’re not paying enough attention to your investments? Do you feel left out when you hear about the clever things other investors seem to be doing? Relax. You don’t have to become an investment genius to protect your savings. Distilling the wisdom of his thirty years’ experience into lessons that can be applied in thirty minutes, Harry Browne shows you what you need to know to make your savings and investments safe and profitable, no matter what the economy and the investment markets do. There are no secret trading systems here, no jargon to learn. Instead, Harry Browne teaches you in simple terms to, among other things: -Build your wealth on your career -Make your own decisions -Build a bulletproof portfolio for protection -Take advantage of tax-reduction plans -Enjoy yourself with a budge for pleasure

Amazon.com Review

If you had to summarize Fail-Safe Investing in three words, it would probably be these: Embrace the obvious. Look at your job, Browne advises. You get ahead because of your experience, education, and common sense. Your job is the reason you have money to invest in the first place. So the first of Browne’s 17 rules is, “Build Your Wealth upon Your Career.” Don’t jeopardize your career; it’s going to take many years of smart investing before your earnings will surpass what you earn at your day job–if they ever do.

The other rules aren’t quite as obvious, but equally simple. Browne explains the difference between investing (making a long-term plan and sticking with it) and speculating (betting that you can beat the overall market during a specific period). He shows how life savings are easily lost when you borrow money to invest rather than investing only the money you already have. Browne also suggests a portfolio that he says is the simplest and safest possible for continual, steady returns above inflation: an equal division among stocks, bonds, gold, and cash. That covers an investor in times of prosperity (stocks), inflation (gold), deflation (bonds), and recession (cash). While many investment analysts would undoubtedly gag if you presented them with a portfolio that consisted of a 50 percent investment in gold and cash, Browne nonetheless makes a compelling argument that such an allocation makes it easier to sleep at night. And common sense tells you there are worse things than a good night’s sleep. –Lou Schuler

August 25th, 2009

More Wealth Without Risk (Paperback)

Author: Charles J. Givens
Publisher: Pocket
Publication Date: April 01, 1995
Binding: Paperback
ISBN: 0671694030
Edition: Original
Pages: 608
Price: $15.56 (USD)
Amazon Customer Rating: 4.5 Stars





Charles J. Givens’ Wealth Without Risk has become a classic in the field of financial self-help books for one simple reason: it works. His safe, legal, and proven approach has already started millions of Americans on the road to accumulating wealth through better strategies for personal finance, tax reduction, and investment. More Wealth Without Risk keeps you at the cutting edge of practical, easy-to-use financial techniques. Givens delivers more than 350 low-risk financial strategies — with special sections on protecting your credit and keeping the IRS’s hands out of your wallet — including how and why to:

* Get your next raise totally tax-free
* Make your vacations and trips tax-deductible
* Get your retirement-plan money tax- and penalty-free before age 59 1/2
* Use high-powered, little-known strategies for getting out of debt and rebuilding credit
* Get next year’s tax refund this year

And much, much more!

August 25th, 2009

The Coming Economic Collapse: How You Can Thrive When Oil Costs $200 a Barrel (Paperback)

Author: Stephen Leeb
Publisher: Business Plus
Publication Date: February 21, 2007
Binding: Paperback
ISBN: 0446699004
Pages: 224
Price: $11.55 (USD)
Amazon Customer Rating: 4.0 Stars





In this incredibly timely book,renowned economist Stephen Leeb shows how surging oilprices will contribute to a huge economic collapse bysoaring to over $100, and perhaps $200, a barrel- andtells how you can avoid the pitfalls of the upcomingcrisis.
August 25th, 2009

The Only Guide to a Winning Investment Strategy You’ll Ever Need: The Way Smart Money Invests Today (Hardcover)

Author: Larry E. Swedroe
Publisher: St. Martin’s Press
Publication Date: January 01, 2005
Binding: Hardcover
ISBN: 0312339879
Edition: Revised and Updated
Pages: 352
Price: $17.13 (USD)
Amazon Customer Rating: 4.5 Stars





Investment professional Larry E. Swedroe describes the crucial difference between “active” and “passive” mutual funds, and tells you how you can win the investment game through long-term investments in such indexes as the S&P 500 instead of through the active buying and selling of stocks.

A revised and updated edition of an investment classic, The Only Guide to a Winning Investment Strategy You’ll Ever Need remains clear, understandable, and effective. This edition contains a new chapter comparing index funds, ETFs, and passive asset class funds, an expanded section on portfolio care and maintenance, the addition of Swedroe’s 15 Rules of Prudent Investing, and much more.

In clear language, Swedroe shows how the newer index mutual funds out-earn, out-perform, and out-compound the older funds, and how to select a balance “passive” portfolio for the long hail that will repay you many times over. This indispensable book also provides you with valuable information about:

- The efficiency of markets today
- The five factors that determine expected returns of a balanced equity and fixed income portfolio
- Important facts about volatility, return, and risk
- Six steps to building a diversified portfolio using Modern Portfolio Theory
- Implementing the winning strategy
- and more.

August 24th, 2009

The Only Guide to Alternative Investments You’ll Ever Need: The Good, the Flawed, the Bad, and the Ugly (Hardcover)

Author: Larry E Swedroe
Publisher: Bloomberg Press
Publication Date: November 12, 2008
Binding: Hardcover
ISBN: 1576603105
Edition: illustrated edition
Pages: 289
Price: $17.13 (USD)
Amazon Customer Rating: 4.5 Stars





In times of uncertainty, investors look for ways to protect their principal and still earn a good return. Financial advisers Larry Swedroe and Jared Kizer say the best approach is to add carefully chosen alternative investments to traditional stock and bond portfolios. In this, the third book in the popular The Only Guide Youll Ever Need series, the authors detail twenty alternative investments, explaining which to consider seriously and which to avoid entirely. They make specific recommendations about the best ways to access each investment, address tax and liquidity issues, and create an allocation and implementation strategy.
August 21st, 2009

The Tao of Warren Buffett: Warren Buffett’s Words of Wisdom: Quotations and Interpretations to Help Guide You to Billionaire Wealth and Enlightened Business Management (Hardcover)

Author: Mary Buffett
Publisher: Scribner
Publication Date: November 21, 2006
Binding: Hardcover
ISBN: 1416541322
Pages: 192
Price: $15.61 (USD)
Amazon Customer Rating: 4.0 Stars





A collection of pithy and inspiring sayings from America’s favorite businessman that reveal his secrets of success

Like the sayings of the ancient Chinese philospher Lao-tzu, Warren Buffett’s worldly wisdom is deceptively simple and enormously powerful in application. In The Tao of Warren Buffett, Mary Buffett — author of three books on Warren Buffett’s investment methods — joins noted Buffettologist and international lecturer David Clark to bring you Warren Buffett’s smartest, funniest, and most memorable sayings with an eye toward revealing the life philosophy and the investment strategies that have made Warren Buffett, and the shareholders of Berkshire Hathaway, so enormously wealthy.

Warren Buffett’s investment achievements are unparalleled. He owes his success to hard work, integrity, and that most elusive commodity of all, common sense. The quotations in this book exemplify Warren’s practical strategies and provide useful illustrations for every investor — large or small — and models everyone can follow. The quotes are culled from a variety of sources, including personal conversations, corporate reports, profiles, and interviews. The authors provide short explanations for each quote and use examples from Buffett’s own business transactions whenever possible to illustrate his words at work.

As Warren says:


“You should invest in a business that even a fool can run, because someday a fool will.”

“With enough inside information and a million dollars, you can go broke in a year.”

“No matter how great the talent or effort, some things just take time: You can’t produce a baby in one month by getting nine women pregnant.”

“Our method is very simple. We just try to buy businesses with good-to-superb underlying economics run by honest and able people and buy them at sensible prices. That’s all I’m trying to do.”

The Tao of Warren Buffett inspires, amuses, sharpens the mind, and offers priceless investment savvy that anyone can take to the bank. This irresistibly browsable and entertaining book is destined to become a classic.

August 21st, 2009

Bollinger on Bollinger Bands (Hardcover)

Author: John A. Bollinger
Publisher: McGraw-Hill
Publication Date: July 27, 2001
Binding: Hardcover
ISBN: 0071373683
Edition: 1
Pages: 288
Price: $32.97 (USD)
Amazon Customer Rating: 4.0 Stars





John Bollinger is a giant in today’s trading community. His Bollinger Bands sharpen the sensitivity of fixed indicators, allowing them to more precisely reflect a market’s volatility. By more accurately indicating the existing market environment, they are seen by many as today’s standard–and most reliable–tool for plotting expected price action.

Now, in Bollinger on Bollinger Bands, Bollinger himself explains how to use this extraordinary technique to compare price and indicator action and make sound, sensible, and profitable trading decisions.

Concise, straightforward, and filled with instructive charts and graphs, this remarkable book will be essential reading for all serious traders, regardless of market. Bollinger includes his simple system for implementation, and techniques for combining bands and indicators.

August 21st, 2009

A Primer on Money, Banking, and Gold (Paperback)

Author: Peter L. Bernstein
Publisher: Wiley
Publication Date: September 02, 2008
Binding: Paperback
ISBN: 0470287586
Edition: 1ST
Pages: 272
Price: $13.57 (USD)
Amazon Customer Rating: 4.5 Stars





One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity—which have forewords by financial luminaries and new introductions by the author—you can enjoy some of the best of Bernstein in his earlier Wall Street days.

With the proliferation of financial instruments, new areas of instability, and innovative capital market strategies, many economists and investors have lost sight of the fundamentals of the financial system—its strengths as well as its weaknesses. A Primer on Money, Banking, and Gold takes you back to the beginning and sorts out all the pieces.

Peter Bernstein skillfully addresses how and why commercial banks lend and invest, where money comes from, how it moves from hand to hand, and the critical role of interest rates. He explores the Federal Reserve System and the consequences of the Fed’s actions on the overall economy. But this book is not just about the past. Bernstein’s novel perspective on gold and the dollar is critical for today’s decision makers, as he provides extensive views on the future of money, banking, and gold in the world economy.

This illuminating story about the heart of our economic system is essential reading at a time when developments in finance are more important than ever.

August 21st, 2009

Rich Dad’s Advisors: OPM: How to Attract Other People’s Money for Your Investments–The Ultimate Leverage (Paperback)

Author: Michael A. Lechter
Publisher: Warners Business Books
Publication Date: February , 2004
Binding: Paperback
ISBN: 0446691852
Pages: 352
Price: $17.05 (USD)
Amazon Customer Rating: 4.5 Stars





Cash flow is the foundation of every successful business, but investors do not have to start with their own money to build a business. Money can be made by acquiring an asset, turning an idea into a fortune, or building a business, using other peoples moneyOPM. This book will discuss different forms of OPM, how to find OPM, the consequences of using OPM, and the legal aspects and pitfalls of trying to access OPM.
August 21st, 2009

Financial Shenanigans: How to Detect Accounting Gimmicks & Fraud in Financial Reports, Second Edition (Hardcover)

Author: Howard Schilit
Publisher: McGraw-Hill
Publication Date: March 01, 2002
Binding: Hardcover
ISBN: 0071386262
Edition: 2
Pages: 240
Price: $23.07 (USD)
Amazon Customer Rating: 4.5 Stars





Techniques to uncover and avoid accounting frauds and scams

Inflated profits . . . Suspicious write-offs . . . Shifted expenses . . . These and other dubious financial maneuvers have taken on a contemporary twist as companies pull out the stops in seeking to satisfy Wall Street. Financial Shenanigans pulls back the curtain on the current climate of accounting fraud. It presents tools that anyone who is potentially affected by misleading business valuations­­from investors and lenders to managers and auditors­­can use to research and read financial reports, and to identify early warning signs of a company’s problems. A bestseller in its first edition, Financial Shenanigans has been thoroughly updated for today’s marketplace. New chapters, data, and research reveal contemporary “shenanigans” that have been known to fool even veteran researchers.

August 20th, 2009

The Intelligent Investor: The Classic Text on Value Investing (Hardcover)

Author: Benjamin Graham
Publisher: HarperBusiness
Publication Date: May 01, 2005
Binding: Hardcover
ISBN: 0060752610
Pages: 304
Price: $19.79 (USD)
Amazon Customer Rating: 4.5 Stars





More than one million hardcovers sold
Now available for the first time in paperback!

The Classic Text Annotated to Update Graham’s Timeless Wisdom for Today’s Market Conditions

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham’s philosophy of “value investing” — which shields investors from substantial error and teaches them to develop long-term strategies — has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham’s strategies. While preserving the integrity of Graham’s original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today’s market, draws parallels between Graham’s examples and today’s financial headlines, and gives readers a more thorough understanding of how to apply Graham’s principles.

Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

August 20th, 2009

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (Paperback)

Author: Jason Zweig
Publisher: Simon & Schuster
Publication Date: September 16, 2008
Binding: Paperback
ISBN: 0743276698
Edition: Reprint
Pages: 352
Price: $10.80 (USD)
Amazon Customer Rating: 4.0 Stars





What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions — and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.

Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.

August 20th, 2009

The New Coffeehouse Investor: How to Build Wealth, Ignore Wall Street, and Get on with Your Life (Hardcover)

Author: Bill Schultheis
Publisher: Portfolio Hardcover
Publication Date: April 16, 2009
Binding: Hardcover
ISBN: 159184245X
Edition: Rev Upd
Pages: 224
Price: $15.61 (USD)
Amazon Customer Rating: 4.0 Stars





An inspirational, low-stress way to financial security

in 1998, Bill Schultheis wrote a simple investment book for people who felt overwhelmed by the bull market. He had discovered that when you simplify your investment decisions, you end up getting better returns. As a bonus, you gain more time for family, friends, and other pursuits.

A decade later, through good times and bad, this philosophy has been proven to tower above the daily chatter of Wall Street. And the revised and expanded edition of his book is more valuable than ever.

In a conversational style, Schultheis explains why we should stop thinking about cool stocks, hot mutual funds, trends in interest rates, and predictions for the economy. Stop trying to beat the stock market average; just remember three simple principles:

• Don’t put all your eggs in one basket
• There’s no such thing as a free lunch
• Save for a rainy day

The New Coffeehouse Investor will help readers get their finances in shape quickly and painlessly.
August 19th, 2009

Enough: True Measures of Money, Business, and Life (Hardcover)

Author: John C. Bogle
Publisher: Wiley
Publication Date: November 10, 2008
Binding: Hardcover
ISBN: 0470398515
Edition: First Edition
Pages: 288
Price: $16.47 (USD)
Amazon Customer Rating: 4.5 Stars





For a critical element of American society, including many of its wealthiest and most powerful, there seems to be no limit today on what “enough” entails.

The excesses are most starkly visible in the continuing crisis in banking and investment, and even in the two enormous government-sponsored (but publicly owned) mortgage lenders, to say nothing of the billion-dollar-plus annual paychecks that top hedge-fund managers draw down and the excessive compensation paid to CEOs, regardless of  performance.

Throughout his legendary career, John Bogle—founder of the Vanguard mutual fund group, and creator of the first index mutual fund—has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he’s seen how destructive an obsession with financial success can be. Now, with Enough, he puts this dilemma in perspective.

Bogle offers his unparalleled insights on money, on the values we should emulate in our business and professional callings, and on what we should consider as the true treasures in our lives. By explaining what “enough” truly is, he demonstrates how close everyone can be to having it.

Amazon.com Review

Amazon.com Exclusive: William J. Bernstein on Enough
William Bernstein, Ph.D., M.D. is the critically acclaimed author, financial theorist and historian whose books include A Splendid Exchange: How Trade Shaped the World, The Birth of Plenty, The Four Pillars of Investing, and The Intelligent Asset Allocator. Bernstein is frequently quoted in national publications, including The Wall Street Journal, Barron’s, Money, and Forbes.

If you are wondering about the cause of the current market crisis, then you haven’t been reading enough of Jack Bogle.

Because he certainly knows not only where, but why and how. For decades Jack has been communicating his disquiet in previous books, speeches, and public testimony. Years from now, when historians and investors dissect the economic and market meltdowns of 2008, they’ll consult this slim, well-written volume.

In order to understand the intellectual and moral platform from which he surveys the economic wreckage, you need to know a little of his story. Bogle founded one of the world’s great investment companies, the Vanguard Group. Most men in his situation would have levered such success into a multi-billion-dollar net worth; instead, he “mutualized” Vanguard, converting it, in effect, into a nonprofit organization whose only goal was to benefit its fund holders. From an ethical perspective, Vanguard is the only “investment company” worthy of that name. (As opposed to most financial firms, which are in fact “marketing companies” whose main purpose is to milk unwitting investors of fees and commissions.)

The answer to the conundrum of 2008 lies in the book’s title, “Enough,” which is the punch line from a delightful Kurt Vonnegut/Joseph Heller story. Simply put, our nation has been suffering from decades of unchecked financial excess, for which we are now paying the piper: excess in investment company fees; excess in financial speculation masquerading as diversification and innovation; excess in the salaries of top executives; excess in salesmanship; and most importantly, excess in the role played by the financial industry in our national economy and national life.

Each of these excesses gets its own chapter, and each one is a tightly written gem. Chapters 2 and 3, which dissect out the frenzy of derivatives, structured vehicles, and layers of intermediation behind the recent collapse, alone justify the book’s purchase price.

As Bogle states in the book’s beginning, in the spring of 2007 the financial services sector–which, after all, produces nothing of substantive value–accounted for one-third of the earnings of the S&P 500. By the time you read this, this outsized influence will have shrunken drastically. Let Enough be your welcome to the brave new world; it will satisfy your curiosity, give you a sense of moral balance in this most materialistic of ages, and even plump up your investment portfolio.

–William J. Bernstein


Product Description

Written by John C. Bogle–the legendary founder of the Vanguard Mutual Fund–Enough. offers his unparalleled insights on money, the values we should emulate in our business and professional callings, and what we should consider as the true treasures in our lives. Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, this book will help you discover what it really means to have “enough” and how close you are to really having it.